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Tagged as: internet

Set up an Introduce a Friend programme on your store

Among the various marketing techniques which can be used to attract new customers, an Introduce a Friend scheme is one of the most effective . According to SOS Fichiers, 10% of referred customers go on to become regular customers of a site while the return on an ordinary recruitment campaign is around 1.5 %

7 tips for making the most of the sales period

As it’s nearly the January sales, we have drawn up a special report on sales including the helpful advice of an e-commerce specialist: Peggy André. “In some sectors, the January sales can represent 10 – 20% of the annual turnover”. A vitally important period therefore, which all e-merchants must “thoroughly prepare for.” The manager of and member of the last PrestaShop Awards panel offers you these 7 tips for maximizing your sales in this period.

Managing Abandoned Shopping Carts- A Key Source of Revenue

There are several solutions for managing abandoned shopping carts and thus generating higher sales. These solutions must involve an organized approach that aims to capitalize on consumer behavior: Timing : Send them an email as quickly as possible within the hour, so that the customer keeps his purchase in mind. Presentation : Ensure that the presentation of the email is simple and efficient.