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Tagged as: ecommerce

Join PrestaShop in Chicago at the World’s Biggest E-Commerce Event

The 8 th annual Internet Retailer Conference and Exhibition (IRCE), the world’s largest e-commerce event, will be held on June 5-8 at Chicago’s McCormick Place West. The event will feature more than 175 influential guest speakers, unparalleled learning experiences and an opportunity to network with the largest and most diverse group of e-commerce experts ever assembled

How to Sell Luxury Products Online

Luxury is beginning little by little to take over the net. While this sector may not be hit by the financial crisis, it’s nonetheless behind in terms of e-commerce. The largest luxury brands often use the internet as a medium of communicating their image, but not necessarily as a potential source of revenue

Why Use Layered Navigation?

73% of internet users leave an online store within two minutes if they don’t find what they’re looking for, 96% say that they search feature is important to their buying process , and 40% use the site’s internal search engine. Today, internet users are impatient and zap through sites quickly. They like to have everything at their disposal right away

Why Use Faceted Navigation?

73% of internet users leave an online store within two minutes if they don’t find what they’re looking for, 96% say that they search feature is important to their buying process , and 40% use the site’s internal search engine. Today, internet users are impatient and zap through sites quickly. They like to have everything at their disposal right away.

How to go International with an E-Commerce Website?

Currently only 7% of European consumers buy online from a foreign site, yet many e-commerce sites are trying to extend their products internationally. Their main motivation is an increase of turnover; a study by Eurostat (Statistical Office of the European Community) shows that 11% of international e-commerce site sales come from foreign consumers. This strategy can really pay off.

A new Physical Data Model available for PrestaShop!

Good news for our friends developers, we are proud to offer today the physical data model of PrestaShop, which has been updated to reflect the changes made in PrestaShop v1.4.7.2. The main benefit of this document is to understand quicker the PrestaShop database and to easily identify the main tables (ps_product, ps_orders, etc.). It is also very helpful if you plan to extend PrestaShop’s functionalities and to create your own tables