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6 pieces of advice for starting the year on the right foot!

With the Christmas holidays only just over, e-merchants are already thinking about doing the stocktaking and preparing for the January sales . This period is an opportunity to draw lessons from the past year and more particularly, the Christmas period . What products sold best

PrestaShop in an infographics: Find out all the essential facts about PrestaShop

With more than 100,000 stores throughout the world, PrestaShop, created 4 years ago, is now Europe’s no.1 e-commerce solution! At the beginning of 2012, we reviewed our solution, and we are sharing this with you in graphics… everything you need to know about PrestaShop is in this infographics. If you want to share this infographics, feel free to use this line of code :

Set up an Introduce a Friend programme on your store

Among the various marketing techniques which can be used to attract new customers, an Introduce a Friend scheme is one of the most effective . According to SOS Fichiers, 10% of referred customers go on to become regular customers of a site while the return on an ordinary recruitment campaign is around 1.5 %

7 tips for making the most of the sales period

As it’s nearly the January sales, we have drawn up a special report on sales including the helpful advice of an e-commerce specialist: Peggy André. “In some sectors, the January sales can represent 10 – 20% of the annual turnover”. A vitally important period therefore, which all e-merchants must “thoroughly prepare for.” The manager of Bagatelle.fr and member of the last PrestaShop Awards panel offers you these 7 tips for maximizing your sales in this period.